Comparative analysis: Arclight Cinemas

Some take-aways I discovered when looking at the arclight.com website on the desktop:

  • After a failed search,  provided closest options rather than saying “no results found”
  • Indicate where I am in the buying process, Like Jakob Neilsen’s HeuristicsVisibility of system status
  • When I get an error message in a purchase, indicate what fields are required by an asterisk so I know I which fields I must fill out

    Arclight.com Comparative Analysis for desktop (computer) website.
    Arclight.com Comparative Analysis for desktop (computer) website.

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