Tag Archives: public speaking

Persona feedback session: deck and summary

The personas I worked on for a major financial institution took months of research to create. I wanted to involve the company’s interested stakeholders so that they were involved in the creation process as well. At the very least, I wanted their feedback on what they needed in personas so that I could meet their needs.

When I shared the personas with my colleagues for the first time, I did not want it to be a “Big Reveal.” I wanted to reflect that I had taken the stakeholders’ feedback and suggestions on board. I had researched and built a first draft of the personas. And I wanted my persona presentation to reflect that these were not just “my” personas, but in fact, they belonged to the whole organization.

Some of the Persona Feedback session included:

  • Sharing the stakeholder feedback I had gathered
  • Explaining what a persona is
  • Showing the difference between UX persona and marketing segments
  • Illustrating the persona development journey
  • Showing the first draft of the personas
  • Presenting the components and portions of the personas and describing the purpose of each part

After I explained the process of creating the personas, defining them and sharing them, then I asked the groups to critique them. I wanted feedback on four aspects about the personas:

  • What they liked
  • What they did not like
  • What they needed more information about
  • What they needed less information about

After gathering their feedback, my intension is to roll that feedback in to my next round of qualitative research. I want to make sure I am meeting the users’ needs. In this case that is the stakeholders, including designers, design lads and product managers.

View the entire Persona feedback presentation workshop. I would love your feedback on what I talk about in my slides. Do you agree or disagree?