Tag Archives: survey

Sharing survey results keeps your team in the loop

Jennifer Blatz UX Design report survey findings
Creating a report is sometimes one of the “necessary evils” that UX Designers and Researchers must do to keep the team informed.

When you have direct access to users, and can get feedback from them, this is a gift. It really is wonderful to be able to reach out directly to your users and have them tell you how they feel about the product you are redesigning.

You’d better believe that I took advantage of this resource. I have access to some users right in my office. This is great, but it’s not everything. There are several other users located in other offices, in other countries, and they too, are gold mines of information. Since I know my place of employment will not fly me to Europe or Asia, I have to rely on other means to gather information from those remote users.

Though not the ideal form of research, a survey can be a good way to gather a lot of information, from several people, that are co-locted. Again, I would love to visit them in person, but this is not going to happen. They survey was my weapon of choice for gathering information.

The method was simple, I created a Google form, consisting of a few simple questions, and emailed the form to all users of the software. I had a great response, with over 90% giving feedback. So with all of the information gathered, I needed to share the high-level themes with the team.

My report to the team focused on what the users said are the “Worst Part of the Console” or the enterprise software they use to do their job. I think this information is especially important because it can act as a to-do list for improvements. That is what I hope they will do with the major and consistent complaints the users shared in the survey.

You are welcome to read the entire SOC Survey Report which I shared wit the team.

The importance of research is that is is meant to be shared; and research is critical to make informed design decisions. That is why is is so valuable to share your research findings with your team. Moreover, make sure that they actually read the research and make an action plan or updates based on the findings. Don’t go designing blind.

A surveys does not have to be the dirty ‘S’ word

Jennifer Blatz User Experience UX design and research
Surveys can be useful to supplement empathy interviews.

When it comes to user experience research, there are several methods to gather information. One of those research methods is a  survey. Now, a lot of UX researchers might frown upon the use of surveys. It’s true, they are a great way to gather quantitative information. And that is great to gather in a lot of circumstances. But when it comes to user experience, quantity is not as important as understanding the “why” someone does something. That is the value of qualitative research over quantitative.

So a lot of “pure” UX researchers choose to not even entertain the idea of sending out a survey. I think this mindset is because a survey may be an opportunity to gather some insights, but they are not always very helpful insights. And for those who don’t know any better, a person might interpret these survey answers as gospel. Again, they don’t provide the “why” someone is doing something.

For the survey portion I am sharing above, I used a survey as a supplement to a recent empathy interview session I performed. I was interviewing people on their recent car-purchase journey. Instead of asking participants what kind of car they bought, or what automobile features were of the utmost importance, I chose to gather some of this information in a survey. I gave the participant this survey to fill out before we had our interview. And in case you are worried, I did ask a lot of the same information about why they bought a car so that I could dig deeper in to the “why” they bought what they did. Also, this gave me an opportunity to see just how consistent people were in their answers. Thankfully all of them were.

So, the lesson here folks is that as a user experience researcher, don’t completely rule out a survey. You can gather a lot more information you might not have time to find out in just an hour interview. Remember, as a good researcher, you should have a lot of tools in your tool kit. And yes, a survey should be one of them.