All posts by Jennifer Blatz

1,100 Followers on Twitter

Jennifer Blatz UX design Twitter followers jnblatzI am so lucky and honored! I have reached the superb level of gaining 1,100 followers on Twitter.  I am truly thankful for all of the support I have gained through the years. I am touched that even just one person is interested in anything I have to say or share.

Thank you so much for showing interest in my UX Design and Research tweets. You can imagine how lucky I feel to have reached 1,100. I really appreciate all of the love.

Do you want to see what I post on Twitter too?  Follow Jen Blatz on Twitter by visiting my page and joining the club. ha!

IxDA in Dallas

Jennifer Blatz, UX Designer, organizes data from the first Dallas IxDA meeting.
Jennifer Blatz, UX Designer, organizes data from the first Dallas IxDA meeting.

Guess who is the latest city to have it’s own IxDA chapter? Dallas!

Guess who is one of the co-founders and leaders of the local chapter? Me!

What is IxDA

That is a very good question. “IxDA, or The Interaction Design Association (IxDA) is a member-supported organization dedicated to the discipline of interaction design. Since its launch in 2003, IxDA has grown into a global network of more than 100,000 individuals and over 200 local groups, focusing on interaction design issues for the practitioner, no matter their level of experience.” Yep, I totally swiped that from their website.

So why does Dallas have a chapter now? Well, quite frankly, it’s time. We have an ever-growing Interaction and UX design community here in the Dallas/Fort Worth area. There are a lot of major (and minor) companies with a strong UX presence locally. We want a place to gather, share ideas and feel like we belong.

Also, IXDA was created in Dallas to give back to the community. This is our chance, as interaction designers, researchers, product owners, information architects, students or whatever your profession might be to get more involved in your UX community. We don’t want this just to be the same old meetup where you show up, listen to a speaker and then leave. Oh no…. We want you to come to our events to participate, have an interaction with another human being, meet new folks, teach someone something you know, maybe even give a talk yourself. There is a fabulous design community in Dallas, and we want to give everyone a voice and a platform to get more involved.

“All people deserve to live in a well-designed world.”

Who are these leaders anyhow?

Well you know me, Jen Blatz. I feel very honored and privileged to be asked to join the leadership panel with two other great local UX designers. Coby Almond is a UX designer at Pivotal. Rahul Akbar a Design Thinking coach, and Creative Director at IBM. We casually met a couple of times to determine what value we thought this group could bring to the Dallas UX community, as well as how to kick everything off. Once we met, we decided that this was the right time and place to plant an IxDA tree to grow and nurture.

Jennifer Blatz UX Design IXDA Dallas meeting.

Nice to meet you

So this past week, we had our first meeting. I feel so honored that we had nearly 40 people show up to the event, curious and eager to get involved. We started off by introducing IxDA as an organization, along with it’s values and (best part) lack of membership dues.

Then we gave the mic to Dallas Give Camp. This is a local hackathon that brings together designers, product owners and developers for one weekend. In that weekend, these groups come together to design a website for a select group of charities to help the group better promote their cause and mission. This is also a great way for local designers to give back and help their local community.

Finally we wrapped up the evening with an interactive activity. We asked the room to break up in to smaller groups and grab the old stand-by of a Sharpie marker and a pad of Post-its. It was brainstorming time. We asked the groups to take a few minutes and come up with what they wanted the local IxDA group to be. Specifically, we wanted them to think in 3 themes for the IxDA group:

  • Their hopes and wants
  • Their fears no dislikes
  • General ideas

Jennifer Blatz UX Design IXDA Dallas meeting.

Then we asked each group to select a representative to speak on behalf of everyone’s Post-it notes. To us, we view these notes as the way we should form and shape the local IxDA chapter. In the spirit of IxDA giving back to the community, we also want this community to decide what their want and need from this organization at the local level.


Overall, the first meeting of the Dallas IxDA chapter was a grand success. Not only did we have a good turnout, we also generated excitement and enthusiasm that some said has been missing from the UX community for quite some time. We hope that this enthusiasm grows as we host more meetings. Thank you to all of those who came out to “check it out.” And thank you for giving me the honor and opportunity to help bring this group to life and lead it to success.

We want you

Are you interested in participating in the IxDA community here in Dallas? Our next event will be World Interaction Design Day on September 25 , 2018. We are still working out the details so the best place for you to stay on top of the latest news is our @IxDADallas Twitter account.

How to…Build a rapport with Developers

No matter if you are in a large company or small. No matter if your developers are next to your office cubie or in another time zone. As UX designers, there’s always (or at best, often) a point when you need to talk to a developer about the project.

Yes this can be a daunting task. Sometimes it feels like developers are talking a different language. And in some rare cases, you might be working with a developer who is arrogant and condescending. And he/she makes you feel stupid when you try to ask technical questions. Let’s hope that is not happening in your case.

No matter the vibe, we all have to work together to reach a common goal: get the project out the door. So just how do you do that?

How to…

Build a rapport with developers

1. Recognize developers are people too.

We are all have hearts, brains and pride and we are using them all to achieve success.

2. You have more in common than you think.

So take the time to listen to them. You might be surprised (but probably not) just how much design knowledge they have.

3. Learn a bit of code talk.

Yes folks, know enough to carry on a conversation. Do you know what a Hex value is? Do you understand what a Div is? Can you explain the difference between html and CSS and know why each is important in it’s own way? I am by no mean telling you become a code expert (that is a heated debate I will fight another day.) But do take a couple of online courses or read some articles to understand some basic coding terms and how those will apply to your designs. Believe me they will.

4. Listen.

Developers have great ideas. They might even have a better alternative to what you have thought about. Hear them out and don’t let your “design poodle” ego get in the way.

5. Communicate early.

You have the best design in the world, but is it technically feasible? Maybe it can be done, but the level of work is out of this world. Get ready for a debate, but a healthy one by bringing in developers in to your design early. Find out what walls are up, and determine which walls are worth fighting to break down.

6. Go out for lunch or a beer.

You work with people as much as you sleep. Sometimes you spend more time with your work mates than your family. And that is why I am referring to them at “mates.” Do your best, as a UX designer, to build empathy for your developers. A healthy, happy working relationship will go a lot further than a competitive, ego-driven one.

What I learned during the “Sketching for UX” challenge

Jennifer Blatz Sketching for UX Designer
My final sketch in the #SketchingForUX challenge is complete.

I have successfully reached the finish line for the #SketchingForUX 100 day challenge. Overall, the challenge was fun to do. I learned a few valuable lessons along the way.

It’s tough to find time every day
Sketching for UX Jennifer Blatz UX Designer
Finding the time every day to sketch a concept was challenging.

It should take only a few seconds every day to sketch out 3 concepts. But when I added the step of looking up the concept to practice an alternative idea, that added a bit of time to the process. That bumped things from drawing 3 sketches a day to 6. Plus, I am not always willing to hop on to my home computer at the end of the day. There were several instances where I had to clump as many as 3 or 4 days in to one sketching session because I simply got behind. Even with working on multiple days at once, this task was still easy to accomplish and well worth the time and effort.

It was good to do 2 sketches for every topic

Jennifer Blatz UX design sketching for UX
My first attempt to draw the Illustration icon and then after I looked up the item on Google images for inspiration. The top one kind of looks like a lobster claw. ha ha

Many of the concepts were tough to come up with the initial idea. So I wanted to come up with 2 concepts to diversify my thinking. That is why I would first sketch out the concept that came in to my head. Then I would look on Google images for inspiration for the second image. This helped me in a number of ways:

  • Corrected my visual inaccuracy from the first sketch
  • Brought another concept to my mind set
  • Actually, it brought several alternatives to the table
  • Allowed me to “cheat” only after sketching my initial concept first
  • Showed me how to see a complex versus a simple concept could be illustrated

Many were tough to illustrate

Many of the topics to illustrate were not object or tangible items that were easy to draw. Yes some were interface items like buttons, wireframes and upload. Others were more abstract concepts like synergy, manipulation, heuristic evaluation and value proposition. Even ideas like touch and things involving a hand were particularly difficult for me to draw. More about that in the next segment.

I can’t draw hands

Sketching for UX Jennifer Blatz UX Designer
I suck at drawing hands.

Man, I feel like all of the hands that I drew looked really lame. Even if I was trying to draw a simple had with maybe one finger extended. You know, like when you are trying to show a finger touching an object? Well I think that mine looked completely ridiculous. So I am going to extend the exercise to practice drawing hands, which I have particular difficulty with. The good part of this challenge is that it surfaced areas where I need to improve.

My drawing skills did not improve, but my thinking skills did

I was hoping to compare one of the first sketches I did to one toward the end of the 100 days and say, “Look how much my drawing got better toward the end.” That was not the case, and I am ok with that. We all know that practice makes perfect. The good thing about this challenge is it showed me areas where I need to improve upon. Now I know what I need to practice to try to improve my drawing skills. But participating in this exercise did force me to pause for a moment and rally think about the topic. It made me construct how I think that looks in my head, and then translate that to paper. Often times, what was in my head did NOT come out on paper the way I expected it to. ha ha

I want to do it again

Granted, I am not ready to sign up to do this challenge again just yet. But I did like how it pushed me to be on a fixed regiment and forced me to get something done every day. It was not too time consuming and it did challenge me. I will probably take a few months up and sign up for the challenge again.

I want to practice the objects I am not good at

Jennifer Blatz UX design setting for UXLike I mentioned before, my ability to draw hands just sucks. That is not the only thing I am bad at. But I am ok with these flaws. I can now review the sketched I did and determine which ones I want to refine and make better. My ability to draw heads, hands, brain concepts and pretty much any human body part needs improvement. Also, gears are particularly challenging for me as well. But at least now I have a short list of itms I know I can work on and try to make better.

Exercises like this give me a sense of accomplishment

I am the type of person who loves to check things off a list. Getting things done and completed brings me great joy. So naturally completing 100 days of sketching makes me a very happy gal. I am pleased with myself that I stuck with it and gave it a chance. I am also happy that I could share my sketches, no matter how unrefined, on the internet and share my experiences. I got a few likes on Twitter for my sketches, and that was a little confidence boost. I hope that I even inspired someone else to take up the challenge.

Your turn

Now, here is my plug. I would encourage you to visit Kristina Szerovay’s website Sketching for UX and sign up for her daily newsletter. In addition to a daily nugget to test and inspire strengthening your sketching skills, she also occasionally sends out larger concepts that she has been working on. Even if you are not ready to sign up for the challenge. Check out her site for inspirational Sketches for UX.

How to… A new series of helpful hints by Jennifer Blatz

How to logo for serious of career and UX topics by Jennifer Blatz, UX designer and researcher.There seems to be an article about every topic these days. In fact, I find that a lot of articles on Medium are kind of full of fluff, and when I read through to the end, I’ve discovered that I really didn’t learn much from the article. I want quick lists, with explanations if I have time.

 I’ve decided to start a short- to medium-form series of how to lists of doing things. I plan on covering topics related to UX, careers, working with others and any other topic that I hope others might find interesting.

I say it is short- to medium- form, but let’s see how the project evolves. Thank you for taking the time to read my articles. Hopefully you might learn a little nugget of information from my serious. Please feel free to leave comments on any “How to…” article. Or contact me on Twitter to start a conversation. Thank you.

Work Breakdown Structures in UX

Jennifer Blatz Design Work Breakdown Structures in UX
A Work Breakdown Structures looks similar to a way to illustrate a site map for a website or product.

Have you ever heard of a “Work Breakdown Structure”? Me neither. I was recently reading an article and the subject came up. So, like any curious UX Designer, my curiosity was naturally piqued by a new topic.

A Work Breakdown Structure does not have to have a fancy visual format. It can also be structured in a simple Excel spreadsheet.

Jennifer Blatz Design Work Breakdown Structures in UX

So what is a Work Breakdown Structure anyways? According to Wikipedia, a Work Breakdown Structure is often used in project management and systems engineering. It is a deliverable-oriented breakdown of a project into smaller components.

OK that makes sense. So how could this technique be used in UX? I can see it being used in a variety of ways.

First, how about in information architecture?

A Work Breakdown Structure, or I’ll abbreviate it as WBS for short, could be used when documenting the different pages and subpages of a website. This could be an tidy way of showing page hierarchy as well as all of the different components that reside on every page.

A WBS could also be used to demonstrate the different pieces of an application, fromA Work Breakdown Structure. This could surface duplicate places where information resides. This could be especially important to discover if you are dealing with a very complicated application, that just seems to bloat to no end.

Don’t take assumptions at face value.

A WBS could also be used to break down the scope of a project. You could lay out the different portions of a site or app, and include dates the aspect would be worked on and the team players involved.

Not just scope, but a WBS can help a team work through a budget for a project. Use this process to lay out the different pieces of a project and estimate how much each of those pieces will cost to design, build and test.

From a technical side, a WBS could be used to illustrate where different versions or portions of your files reside on different servers. It could be a helpful way to surface where files are being saved and to see if there is any unnecessary duplication or old files that could be purged.

Overall, I find that a Work Breakdown Structure is simply a helpful way to surface information to share with others. Sometimes we assume just how things are structured. By working through this inventory, and truly mapping out in an (ugly) Excel document, we might just discover things we did not really know. As with any project involving UX, don’t take assumptions at face value. Sometimes working through exercises like creating a WBS document might prove very helpful indeed. Not only to show where things exist right now, but also how things can be improved in the future.

Speaking about UX Design laws

Jennifer Blatz UX Designer. UX Design laws and principles. As part of my "Don't Fight the Law, Let the Law the Law Win" presentation, I showed various images to illustrate the different concepts.
As part of my “Don’t Fight the Law, Let the Law the Law Win” presentation, I showed various images to illustrate the different concepts.

I had the honor of participating in North Dallas Agile Product Owners Meetup lightening talks this week. Though I am not a product owner, I like to participate with this group because, as a UX designer, I often parter with product owners on my projects. I like to gain a better understanding of approaching work and projects from my co-workers point of view. Also, I work in an agile environment, so this is a great way for me to learn more about those practices.

Jennifer Blatz UX Designer. UX Design laws and principles. Presentation for North Texas Product Owner Meetup. "Don't Fight the Law, Let the Law the Law Win."
Jen Blatz had the honor to present to North Texas Product Owner Meetup. “Don’t Fight the Law, Let the Law the Law Win.”


OK so now on to my talk. I only had a few minutes, so I had to pack a lot of information in a short time. Hence the lightening talk format. Also, I had to make this topic relevant to to my audience: Product Owners. They are generally not designers or an interface or product, though in some cases they could be responsible for coming up with a design concept. At the very least, they will often be working with other members of the team who will be creating the design. Also, the Product Owner might be reviewing the design. So I thought having some basic design principles in their pocket might be helpful for them.

I had over 20 design principles I wanted to talk about. But I had to cut it down to just 6 to comply with the short, lightening talk, format. Short but sweet.

Please feel free to look at my entire presentation: Don’t Fight the Law, Let the Law Win Please feel free to give me any feedback you might have. Also, if you would like me to speak at your Meetup or organization, please reach out. I would be happy to talk about UX design with your group.


Sketching for UX

Sketching for UX Design Jennifer Blatz

This week I decided to do a double sketch of the same topic. I find that I am having a visual blank for some topics. And the other problem I am having is that I do not execute drawing certain items like gears, people, faces and hands. Oh goodness I am so bad at hands. So I am going to do double the practice to improve my sketching skills a bit more.

So my first sketch is just drawing what comes in my head. The second sketch is looking at icons inline and trying to copy that. I hope that this will improve my skills in a few ways:

  • Think a bit harder about how to visualize things on my own
  • Going online for visual inspiration to help me get over my creative block
  • Using that inspiration to practice drawing while viewing the technique and style of simple icons
  • Thinking of how things can be represented in multiple ways – not just the first way that jumps in to my head
  • Drawing twice as much will hopefully get me to be a bit better. Practice makes perfect, right?




jnblatz has 1,000 followers on twitter: what an honor

UX Designer Jennifer Blatz reaches 1,000 followers on Twitter jnblatz

Once again, I have reached the huge milestone of 1,000 followers on Twitter. This is so wonderful. I am truly thankful for all f the support I have gained through the years. I am one very lucky gal.

Thank you so much for showing interest in my UX Design and Research tweets. I feel so honored to have just one follower. So you can imagine how lucky I feel to have reached 1,000. I really appreciate all of the love.

Do you want to see what I post on Twitter too?  Follow Jen Blatz on Twitter by visiting my page and joining the club. ha!

UX Strategy Canvas

UX Project and Strategy Canvas Jennifer Blatz UX Design

There are a plethora of Canvases out there on the internet these days to help teams define and scope a project. You have Jeff Gothelf’s Lean UX Canvas, and the Business Model Canvas, and the User Centered Design Canvas, just to name a few. All of these canvas structures provide value in many ways. And many of them share similar types of content that helps drive the team to a better understanding about the project.

For an organization I was working with, I needed to take a slightly different approach. I needed to display other things that were not included in the standard and approved canvases already existing. So I came up with my own UX Strategy Canvas template.

How can we determine what we will be building when we are still trying to define the problem and figure things out?

What makes this Canvas different from other canvases is the inclusion of UX deliverables and activities. Yes I know, that at a high level, UX deliverables should not be explicitly stated. How can we determine what we will be building when we are still trying to define the problem and figure things out? Yes that makes total sense. But the organization’s UX process was so immature, and our product partners did not know what to expect from the UX designers, so we needed to set some expectations for the design journey. Now I’ll talk about the different sections of the UX Strategy Canvas.


This is the very highest level summary of the project. It includes two major components: The Vision Statement and Project Details and Deadlines.

The Vision Statement

A few overarching sentences about what you want the product to be. It defines the scope and purpose of the product without getting specific about how the purpose will be achieved. The vision statement describes the intent rather than the execution.

Project Details and Deadlines
  • Deadline for Delivery to Dev: Date design needs to be wrapped up
  • Release date: Date that dev is finished and it will be released
  • Point in the process: Planning, concepting, design, delivery, etc.
  • Key Players: Product, designers, engineers, key stakeholders
  • Systems involve: Focus Areas, Backend or Front end systems, Control panels

Customer Problem and Pain Points

The problems you are trying to solve for the customer. The particular pain points that this project is trying to address.

Circumstances of Use

The who, what, when, where, and why of the product. This is user focused to have a basic understanding of who we are designing for.

Design Criteria

The design principles that are specific to your product. How your design makes the experience meaningful and improves usability. How design elements like fonts, colors etc., will improve the experience. Useful design criteria are based on your research, and are written with the goal of differentiating the product, of improving upon what’s already been done, and of setting a high bar.

UX Activities

List the high-level UX strategies and deliverables that you intend to include with your project. This is so your product partners and engineers know what they can expect to be shared and collaborated with in the process of designing the project.

Success Metrics

Again, the success metrics is broken down in to two separate entities: Business and Customer success definitions.

Business Success

How success relates to the business goals: UX metrics fall into the 5 categories summarized with the acronym  HEART: happiness, engagement, adoption, retention, and task success.

Customer Success

How success relates to the customer’s goals: UX metrics fall into the 5 categories summarized with the acronym  HEART: happiness, engagement, adoption, retention, and task success.


Granted, I understand that these do not define all things for the  project. But the point of this canvas is to have a benchmark and starting point to get all of the team on the same page. The UX Designer, UX Researcher or Project manager can ask the questions that I recently wrote about in my article “Questions to Ask Your Client in a Kickoff,” to get the team aligned on the project. Those questions, along with a better understanding of the customers needs, goals and pain points are the basis of this UX Strategy Canvas.

Please let me know if you have any feedback, questions or comments on my UX Strategy Canvas template.

100 Days of UX sketching

sketch interface design elements for 100 days Jennifer Blatz UX Design
My first day of accepting the challenge to sketch interface design elements for 100 days.

I have accepted the challenge: sketchingforux100

What is this?
  • You get emailed 3 interface design concepts that you are to sketch every day.

Why am I doing this?

  • I need to sketch more. It’s a skill I seem intimidated by, and therefore tend to avoid. But forcing myself to do it once a day, or in this case, 3 times a day, I am hoping to build confidence in my sketching abilities.
  • It’s fun. It’s low investment and it takes me back to my drawing abilities of my youth.
  • It’s a challenge. And I am always up for a challenge.
  • It’s not time consuming. I like that it’s lightweight and not a high commitment. I am hoping that such a small commitment can be handled with ease.
  • I want to be able to have more instinctive design solutions. Perhaps having to draw an idea on the spot will help me develop this design gut instinct.
  • Why not? It need to push myself in the area of interaction design, so this is a great start.

Want to join me in this challenge? Just sign up for Krisztina Szerovay’s weekly newsletter and daily UX sketching prompts at her website: I will post my sketches here from time to time to show my progress. I hope to get stronger in my concepts as the days go by.

Questions to ask your Client in a Kickoff

Jennifer Blatz UX design kickoff questions
The kickoff meeting is a great place to start your exploration in to a new UX design project.

So you hear a new project is coming your way. And you don’t know anything about it. You see on your calendar that a meeting has been scheduled with your product manager, the developers and a few other people you don;t know. This initial meeting is what is known as a “Kickoff Meeting” and this is a great opportunity for you to get some questions answered.

Questions answered?!? Yikes. What questions? Well that is pretty simple. You start to think about what information you need to get the project started. As a UX designer or researcher, there might be a million questions swimming in your head about the project. And you worry that there is no way you are going to get them all answered in one hour-long kickoff meeting. And that is OK if they are not all answered in that first meeting.

The purpose of this post is to give you a check list of questions to come prepared to the kickoff meeting. There is nothing worse than blanking out when you hear that infamous prompt: “Do you have any question?”

Well of course you do, you have a million of them But you have suddenly drawn a blank.

Jennifer Blatz User Experience UX designer

OK. Let’s fix that. As with any project, it’s good to have a plan and come prepared. Here is a list of questions that you could ask at a kickoff meeting (or followup if you run out of time) so that you have information to get you started on a project.

Questions for the Kickoff

  • Tell me a bit about the project. Give me a bit of context.
  • What are the goals of the project?
  • What is the motivation behind this project?
  • How would you define success for this?
  • What research already exists for this project or something similar?
  • What do you want to find out through research?
  • What is the timeline and deadlines?
  • What are the user’s main pain points?
  • How do you know these are the main pain points?
  • What do you think is missing (from the design/app/interface)?
  • What do you think would make it better?
  • What do you expect the outcomes or deliverables to be?
  • Who are the stakeholders we should be talking to?
  • Are we leaving out any resources?
  • Where do we go from here to get started? What are the next steps?

They key here is to squash assumptions and to understand the project’s motivation, goals, success metrics, expectations and deadlines. A few key questions, at your fingertips, should help you to gather this very important information.

WIAD DFW 2018 was a success

Jennifer Blatz UX Design World Information Architecture Day WIAD DFW
I was lucky to be a part of this fabulous crew to help plan and organize WIAD 2018 in Dallas.

WIAD, or World Information Architecture Day is an annual event held around the world. This year’s event, which took place on February 24, took place in 56 locations in 25 countries.

This was not my first WIAD rodeo. A few years ago, I acted as the project manager for the WIAD event that took place in Los Angeles.  Planning an even like this is a lot of work, but it’s very rewarding once the event wraps.

For the Dallas area WIAD event, I acted as the Chief Social Officer. What does that mean> I was a lean, mean Tweeting machine. ha!

Jennifer Blatz UX Design social media for WIAD_DFW
WIAD DFW Twitter account was on fire the day of the event.

I had the honor of tweeting leading up to the event as well as documenting all of the highlights on the day of the event. We got a lot of retweets from our sponsors and attendees. Though our attendance was less than anticipated due to a huge rain storm that certainly deterred attendees, those who did brave the storm seemed to enjoy the event and said that they learned a lot.

Overall I would say that they day was a grand success. For me, I enjoyed meeting my fellow volunteers and making new friends and connections. I also enjoyed hearing the speakers and seeing the attendees enjoy the topics as well. Events like this are a great reminder of how wonderful the UX community can be! I certiainly hope I can participate again next year. If I have anything to do with it, I will.

Speaking about UX and Agile for Scrum class

Jennifer Blatz UX User Experience designer talks about UX Process and agile
Jen Blatz spoke about the basics of UX at a scrum master certification course.

One professional goal I am working on for 2018 is to speak publicly more about my craft. I do feel comfortable talking in front of a group. It just takes a bit of discipline on my part to have a presentation ready to go. ha ha

My good friend and professional networking guru, Greg Gomel, reached out to me to ask me to speak to the current Agile for Patriots Scrum master certification class. I was honored that he thought I was capable and a good candidate to speak to his class. I was nervous because I didn’t have a lot of time to throw a presentation together. Yikes! But I knew with a kick in the butt like this, I could get a good presentation together in no time.

I was up for the challenge. I had a presentation I created a while ago for a previous employer explain the basics of UX. So I could use that former presentation as a base. But I wanted to cater this talk to show the scrum masters-to-be how UX ties in to agile.

I know there is a lot of confusion about how and where UX falls in the the agile lifecycle, and in to the developers’ sprints. I wanted to demystify that a bit and prepare them for the future of when they will be leading teams that will (hopefully) include a UX designer. I wanted them to not only learn about UX, but know how User Experience Research and Design works in to the development team.

After I gave my presentation, the asked me to stay and review and critique the website they were building for the class. So I gave them practical advice on some of the design decisions they had made as well as how to improve some things. The students were very receptive to my professional feedback and suggestions. It was a healthy dialog. I helped them to learn about better User Experience and Design. And they helped me to learn about the constraints they were dealing with and the business goals they needed to accomplish for their client.

Jennifer Blatz UX Designer explains scrum
Include your UX Designer in all scrum ceremonies.

One point I wanted to emphasize to the scrum masters in training is to always to include the UX Designer in all scrum ceremonies. As a UX Designer, I have been excluded in scrum ceremonies because it was considered too “developer” focused. The value of UX designers being included is so vast:

  • UX Designers should be in the scrum meetings so that we are “in the know.”
  • We need hear what is coming down the pike so we can plan our projects and research accordingly.
  • We can hear when design decisions are being made without consideration from users or the UX designer. (This should NEVER be happening, but it does. Uhg.)
  • We can provide insight in to how we can do testing on the projects as they are in flight.
  • Finally, we are part of the team. Make sure we are not excluded, and therefore left out of important discussions and decisions.

Read my entire presentation: What is UX Agile Patriots 2-2018

Consider Cultural Differences in your Design

One problem with much of tech coming out of Silicon Valley is the lack of diversity. When the members of a team are primarily one gender (yep, it’s mostly dudes) and of a limited number of ethnic backgrounds, there is the tendency to design in a vacuum. I know it is not intentional for the most part. But I see it time and time again. I have witnessed discussions of what should be included in a design. These debates do not tahe`1 in to consideration racial, cultural or language differences. And I am not even in Silicon Valley!

I was recently taking an online class on Coursera and the segment was over the importance of considering diversity in your product design. So many designers take this for granted. They assume that customers use the same technical terms that are being thrown around by the developers and product managers in house. Designers assume that the designs they make use clear language, when they might just be alienating the user. This type of alienation can unintentionally span into other realms as well.

Examine the chart below. The chart shows the many ways that people input their name and address. Note that countries use different formats. For example, the USA has a 5 digit zip code (sometimes with an additional 4 digits) and other countries have more than 5 digits. We need to keep these differences i mind when we design an address for on our website or app.

Jennifer Blatz Design cultural differences in UX design

Image courtesy of: Coursera Training Course Software Product Management discussion forum

  1. In India, people use the term “Surname” to refer to last name.
  2. Some countries have pin codes or postal codes in their addresses, instead of zip codes.

Here are a few other cultural differences that were shared on the Coursera’s class discussion board.

Date format
  • The USA has the date formate as Month, Day, Year.
  • Other countries have the format Day, Month, Year.

Make sure that the date inputs are clear when you are asking for a date format.


It is well known that the number 4 is not a good number in China as its pronunciation is close to the word meaning “death”, therefore, I am always careful not to use it without carefully identifying its relation with a software user interface. Having 3 clearly identifiable horizontal bars in a layout (clearly identifiable columns or other elements for example) is also to be avoided as it resemble the incense sticks used during worship at buddhist temples. The number 8 however is a go. It is symbol of fortune and prosperity (try to have a vanity plate with a lot of number 8 in it in hong kong and see how much it cost you :). I heard 9 is good in thailand as well.

Jennifer Blatz UX Design colorful diversityMaterial / Colors

Avoid brown. This is a very special one. If you ever design a character for a game application… avoid dressing him / her in brown. Brown is close to the color of suits worn by grieving people in traditional china. This is very little known and I had the experience trying to dress up in a particular way when I was told about it. Probably not the most common mainstream issue but good to know.

Avoid white as it is associated with funerals.

Red is good. Happy events are always covered wit red in China / Hong Kong.

Yellow: thinking of a all yellow themed app for china or hong kong? Depending on which political inclination you have, you may want to look at the recent history of the yellow umbrella revolution in Hong Kong.

Written language

Developing for the chinese market means having an app in chinese language (duh!).

I have seen app design build with english in mind and not fitting chinese at all. Typical issue would be the size of a label. Fits in english… layout is broken when chinese characters are used. Result is ugly and unusable for the user.

For truly global apps, bear in mind that some languages such as arabic are also written from right to left (this is a tough one for UI designers).


No need to say you should not have anything red and yellow in your app which would be considered as an insult to the chinese government or chinese flag.

As an anecdote…. dont build a Winnie the Pooh app for china. The character is banned ever since the chairman was depicted as the character.

No sexually explicit material of any kind. It would be censored as indecent (I hear from relevant sources Hong Kong is more relaxed about this).

Data export and location (not directly linked to user interaction but still good to know): this one is a nightmare for database managers. In some cases, either the government or the client will require data to remain in China (this is also true of some european companies linked to governments activities). Having a datacenter in China less difficult than a few years ago but represent a considerable investment and data confidentiality is following local rules. a few years ago, China also banned any export of data in some cases (survey data for example would not be allowed out of the country). The latter is a difficult one for anyone to track but the rules did apply when I was working for a company performing surveys in China. Any application covering this type of activity is vulnerable to this.

Infrastructure: Hong Kong as the fastest internet speed you can find for consumer grade connections and it is hard to find a spot where no one can call you or send you an email. Pass the border with mainland and it is another story (it is getting much better but China is big… it takes time to setup high bandwidth everywhere). Infrasctructure will impact your end user if your app require heavy bandwidth or needs to be connected all the time (no offline mode).

No google / Facebook: Anything depending on google / Facebook will not work in mainland china. Apple products are still also limited so plan android if you develop for mobile users. Have Baidu and Tencent products in mind as an alternative if your app needs online search / social media interaction.

End users

Chinese people (i.e. mainland Chinese) are not as exposed as the western world to applications and websites. Google is still banned and apple just made it through with being allowed to open stores in mainland china. Facebook is not accessible.

For more pointers at what people are used to, see apps as WeChat, QQ, go on the website (chinese only but google will translate it pretty well when using Chrome). The user experience on these apps and website becomes more and more in line with global trends but there are still differences.

Hope this helps. Hong Kong and China are fantastic places to live and work despite its challenges for western people. I encourage anyone to experience it as it really opens minds to developing truly global ready softwares.

Research results don’t always have to be a work of art

Q&D is a term I would hear told to reporters from my days working at daily newspaper. It stands for Quick and Dirty. And it’s a type of story that reporters are requested to write quite often. Just turn in a quick story to help fill the pages of the newspaper. It doesn’t have to be in depth; it doesn’t have have to be a Pulitzer-prize winning piece; it just has to be done.

I think we have all heard the request to turn something in ASAP. It’s not only the nature of the business world, but it certainly is the nature of the the UX world.

“We need to just get the results to the group so we can move forward.”

And it’s requests like this that cause UX professionals to produce their own Q&D.

Recently I was researching a very manual process. This process was creating reports for customers. There were many steps involved in this process. The funny (or sad, actually) thing is that no one really knew how many steps were involved in this process. Not even the person creating the reports. That is, until I conducted my research and mapped out the process in detail. Wow it is a tedious task!

So after several side-by-side observation  sessions and interviews, I had a strong idea of what the report-building process consisted of. I needed to share these findings with my development team – and fast! Enter the not-so-pretty results. Wah wah.

Thus, we come to the point of this story: Results don’t always have to be a work of art. There are situations when you don’t don’t have time to create a beautiful journey map. You can’t create a high-fidelity deliverable, spun from a program like InDesign, because you need to share your results fast. So what do you do? Deliver the deliverable that gets the job done.

So what is a gal to do? Create the journey using a spreadsheet like Excel and get that to the team as soon as possible.

There are a few advantages to a Q&D deliverable:

  • Easy to put together.
  • Can be done rather quickly.
  • Can share with members of the team in a format they can easily read.
  • Others can even make edits to the spreadsheet if needed.
  • It’s a living document, and if there are changes that need to be made, they don’t have to be made through you.
  • Getting this deliverable off your plate frees up your time to move on to the next project.

Sure this spreadsheet is not going to be a design portfolio piece. But it does the job. This journey map communicates the process, resources and tools used, as well as time on task. This is all important information. And now it is in the team’s hands as an action item. They are not waiting for me to produce a “pretty” piece of design. In the end, my research is moving the project forward more quickly and accurately. Sometimes you just have to do what you’ve gotta do to get a job done.

Jen’s job description on LinkedIn for Rackspace

As you move through your career, one step that most people have to do is update their LinkedIn profile. I had a basic update up to this point. I just stated the new company, title and start month. But today I have now included a more in-depth description of my duties. Please take a look and let me know what you think — or if you see any errors. ha ha.

Jennifer Blatz UX Designer LinkedIn profile Rackspace UX Lead

Please read my entire Linkedin profile to see my career history beyond my Rackspace job description.

As a Lead UX Designer, I interact with a cross-functional team of Product managers, Researchers and several UX designers. I oversee the experience design and functionality of User and Account Management, which crosses over into several aspects of Rackspace’s portal.

▫️ Lead a team of designers, guiding them through and implementing the UX Process and helping them make strong design decisions.
▫️ Propose UX strategies and develop a plan to execute steps in that strategy for a major focus area of the company’s portal used by thousands of customers.
▫️ With my extensive UX research experience, I actively propose and engage in user research efforts.
▫️ Mentor junior UX designers and assist them through their career development.
▫️ Act as the team’s scrum coach through the agile process of software development and design.
▫️ Define and establish the UX Process that is implemented by all UX Designers, Researchers and InfoDev writers. This high-profile UX Process was created in collaboration with other Researchers and UX Designers based on research, workshops and iterative feedback.
▫️ Design standard UX deliverables like user flows, user stories, sketches, wireframes and mockups using tools like, Sketch and Invision.
▫️ Regularly collaborate with and provide design feedback to other UX designers.
▫️ Lead workshops and meetings regularly to keep remote team members aligned, engaged and designing to their full potential.

2018 New Year’s Goals

Jen Blatz UX designer 2018 goals

First thing I did to think about 2018, is to review the goals I set for myself in 2017. Man, I did knock a few of those off of the list, but I was not nearly as successful as I should have been.

Here are my lame excuses for not accomplishing last year’s goals:

  • I changed jobs 3 times in one year. I had a huge learning curve to  every new job, and I am still trying to understand the new industries I was working in.
  • I was a bit stressed having landed in positions that were empty promises and not career-growth opportunities. Thus, the change in positions so many times.
  • With all of the new jobs, I was devoting any extra free time I had to getting up to speed, and not focusing on networking or getting involved in the local UX community.

OK, OK enough with the pity party. Now let’s focus on what I really want to accomplish in 2018.

  • “Design of Everyday Things” (started in 2017, need to finish)
  • “Checklist Manifesto” (charted for 2017, pushing to this year)
  • “Sprint”
Write blog posts
  • In 2017, I was shooting to post 25 original blog posts.
  • I want to shoot for 12, long-format blog posts with valuable content.
  • Plus I would like to continue my series of “UX Tidbits” and “UX Quotes” sprinkled throughout he year. I enjoy researching, gathering and creating these fun short snippets of info. I will shoot for 18 “UX Tidbits in 2018
Social Media

I have felt so lucky to have the followers on twitter that I have accumulated this far. I would like to continue to grow my Twitter following.

  • Continue to participate in local Meetups to expand my network and to get to know others in the UX community and other related fields.
  • Have the opportunity to participate in one panel at a Meetup, meeting or class as a person who has some sort of UX knowledge to bring to the table.
  • Give a presentation to one Meetup group. Group and topic to be determined.
  • Attend Creative Mornings events to meet more designers and artists in the local community.
Professional Development
  • Continue to learn Sketch well enough to mock up several designs to expand portfolio and skill set.
  • Understand the industry I work for, cloud computing, better.
  • Learn about managing teams. It might be something I am interested in, so I would like to learn more.
  • Create UX assets and deliverables to sharpen my skills and enhance my portfolio.
  • Wrap up the “UX Process” project I have been working on at work and develop a strong case study on the process of creating it. Continue to visit the project through the year to see how it is going and iterate as needed.
  • Determine what topic I need to know more about when it comes to UX. Perhaps Customer Experience or Service Design? See how these tracks can be explored further in my current work space.
  • Revisit these goals in the mid year to not only track my progress, but to add to it. I feel like I need more concrete goals than just listed here. Stronger possibilities tbd.
Personal development
  • Have better work/life balance. Right now I am spending any extra time I have in the evenings working on “Cloud Computing” or “Leading the UX Team” related tasks and not having any rest or personal development time.
  • 2017 was not a great year for travel for me. This is especially true for international travel. I would like to explore the world a bit more, even if it is in my home state.
  • Read more outside of UX. I would like to learn more about another discipline. Be that fine art, history or social sciences. I would like to increase my knowledge about a field that could be complementary to UX, but is not strictly UX.

New phone, new Woes

Jennifer Blatz UX design iPhoneX new technology

I finally relented and for the iPhone X. Happy new year to me, right?  Despite being a UX designer, I am not a gadget geek. I am not an early adopter. In fact, I am just the opposite: I will resist updating and change for as long as possible.

I can’t really explain why I am not super eager to adopt the newest technology right off the bat. I guess it is a combination of fear and anxiety. I don’t want to lose any data, like photos. I don’t want any down time. I don’t want any learning curve. Geez, this is really starting to sound like it is all about me, ha!

I came across an article or two that talked about how the new iPhone was a gesture nightmare. Oh brother, that certainly was not a glowing endorsement for me. I was already unhappy with the iPhone 7 which took away the headphone jack. I guess my silent protest of mot buying the “headphones” version would be in vain because once Apple takes something away, they never give it back. We are forced to adopt. That’s the price you pay with the advancement in technology.

So I got the new phone and of course the first major difference is how do I get in to the thing?? There is no home button. I instantly touched the screen and swiped up. That seemed like the logical thing to do. Well that did nothing. Nope. Then I just tapped on the screen. OK! Progress, that seems to be the magic touch to open the phone. I can do this.

So I decided to go a little deeper in the water to try a few other things: open an app, take a screen shot, close an app, display the percentage of my batter power. These are items I do multiple tomes a day, so these are the most common actions I will be performing.

Opening an app, no problem. Same old, same old.

Closing an app, now that is a different story. That required a good search on my part. Now instead of just swiping up through the apps that are mounted, I now I have to hard press and get the “Do not Enter” street sign to close each window. This seems like additional work. Not to mention a tiny touch target to close an entire window. I am not a fan. Easily discoverable? No. Doable? I guess so.

I am constantly checking the battery power of my phone. OK, maybe I am a little bit OCD about it. (My husband would certainly say so.) I can’t help it, I like to know the exact quantity I am dealing with. So now with the new iPhone X, I cannot instantly see the remaining battery power on my phone. Huge deal killer for me. I am not happy about this. Again, I resorted to Google to see how to turn this on. There are instructions on how to activate this in Settings. Alas, this option is not available. Noooooo! Now I have to do some crazy swipe from an angle at one corner to bring up the Control Center (or whatever the hell is it called) and then do another corner swipe to see battery power. No I have to 2 (TWO!!!!) swipes to get information that was available on the opening of the phone. This is a big problem for me. (Though my husband is probably over there in the corner laughing at me….)

Finally, I wanted to know how to take a screen grab of the phone. The home button was half of the equation on completing this task. So now what? Again, I had to do a Google search to figure out how to accomplish this task. Are you starting to see a pattern here? Yeah me too.

So much for Apple being intuitive. So much for iPhones being so simple to use that I can just pick it up and figure things out by playing around with it a bit. I am not to type of person to just try anything because my fear of “not mucking it up” is more powerful than my desire to try new things. Nope, when it comes to technology, I am a “play it safe” kind of gal.

One really important lesson that has surfaced in my experience is the importance of keeping the user in mind when I am designing something new. All too often, I hear people say, “They will be able to figure it out,” or “It’s pretty intuitive, they will not be bothered by this change.

Ahhh well, I have a refreshed level of empathy for the user. I will design for the type of user who just wants to get things done and does not want to worry about some huge learning curve. I want to make sure that my designs, or change in design will not harm the experience, but will help the experience.

Here’s to doing good in design in 2018!Jennifer Blatz UX designer cheers to good user experience design in 2018

Educating about UX: Necessary Evil as the UX Team of One

Defining good UX Jennifer Blatz UX design presentation
Not all companies are created equal. Neither is their UX maturity. Some companies really appreciate the value of User Experience Research and Design. Other companies hear the term “UX” hear that everybody is getting it. So they feel like they need it too. It’s the later companies that have the low UX maturity.

I, unfortunately, was recently working with a company with low UX maturity. I had supervisors who were looking at me saying,

  • “What do you do again? Why are you here?”
  • “I don’t really understand what UX is.”
  • “What does UX stand for? Oh User Experience….So what does that mean?”
  • “So you are a Front-End Developer?”
  • “I think the most important deliverable you can provide is working code.”

Ahhhh, you can imagine how these questions and comments really hit me hard. Granted, I am in a business where I am surrounded by engineers. So I expect some of this mindset. But I don’t expect this sort of mindset from my superiors. Even the one who said, “Oh yeah, I have ‘Done UX’ in the past. Hmmmmmm.

In these scenarios, it is our responsibility as UX professionals to educate out supervisors and peers about what UX is, how is is so valuable for business, but most importantly, how UX folks can save time and money for developers.

Leah Buley wrote a fantastic book called “The UX Team of One.” I have used her book as my bible, trying to introduce the value of User Experience Design and research in to my organization. One way I did this, was jumpstart their education with a presentation. I gathers some of my key stakeholders and supervisors in a room, and gave them a quick and brief overview of What is UX?  in a presentation.

Some of the high-level points of my “What is UX?” presentation include:

  • What UX research provides
  • The definition of UX
  • That UX is not just resigning things or making it pretty
  • The “Double Diamond” and how that process feeds developer’s process
  • How UX research can reduce developer’s rework time
  • The financial value of UX research and design
  • Illustration the UX process, and the steps involved
  • Emphasizing that we are not the user, and we need a user advocate amongst the group of engineers

Finally, I wrapped up my presentation with that famous Steve Job’s quote:

Design is not just what it looks like and feels like.
Design is how it works.

I would love it you would look at my entire What is UX? presentation and provide your feedback. Did I leave anything out? Did I focus too much on one aspect? Please share your thoughts so that I can make it better. I never know if I will have to give a presentation like this the next time.

Summary of 2017, from UX Researcher back to UX Designer

Jennifer Blatz UX Designer

I’ll do a quick “Christmas Card” summary of how my 2017 year went.

  • Still living in Texas and really enjoy it overall compared to Los Angeles. Sure I miss the food, the scenery, my friends and the road trips to wine country. But living is Texas is a much easier way of life.
  • I left my contract position with a major financial institution as a UX Researcher in April. It was a tough decision, since I liked with job and my co-workers. But the (previous) manager made working there unbearable and I needed to find a healthy environment for myself personally and professionally.
  • I moved on to a security company, which sounded like a golden opportunity. But as the saying goes, if it sounds too good to be true, it probably is. And in this case it was. I was promised opportunities that did not come to fruition. The company (and some superiors) were not ready for a UX Designer and wanted me to perform duties that were not in my job description (like front-end development). Though the work was challenging, and my co-workers were great and eager to have a new product designed, my superiors did not see the value of UX and properly designing a product. I could tell it was time to move on, so I did. I was there for five months.
  • Now I am working from home, and adjusting to remote life has been a challenge. I work for a major managed cloud company as a UX designer. Though we have dedicated UX researchers on our staff, I can see how my professional experience in that field is helping me immensely in my new role. First thing about working remotely is that I work way more hours than your standard 9-5 job. I think that this has a lot to do with my newness on the job and often feeling lost. I am devoting a lot of extra time to learn about my industry and products we work on. But I am hopeful in the new year that things will settle down for me and I will work more appropriate hours.
  • My vacations were on the small side this year with all of the job changes. Of course we took the usual trips to Indiana and Vegas.  We even managed to go to New York, Boston, Los Angeles, Paso Robles and New Orleans. No international trip this year so I am hoping that can come about in 2018.
  • Overall, I was a happy year and I am pleased with my professional accomplishments. I’ll be coming out with a new 2018 goals write up soon. Until then, keep on, keeping’ on.

Reflecting on 2107: Good, Bad and Ugly

Jennifer Blatz UX Designer and Researcher

Seems like everyone has a “Year in Review,” or “2017 Wrap Up.” I am going to join the cliché train and talk about my trials and tribulations in 2017.

The Good

  • I still have my health. ha ha. Actually things were not that bad.
  • I have made several new friends in the new career paths and journeys I have joined.
  • I actually accomplished some of my 2017 Goals this year. Maybe not everything, but it’s a start.
  • I learned Sketch and feel pretty confident with it. But I want to practice it more and get stronger at using the program.
  • Continue to grow online presence in Twitter. Do you want to follow me too? I would be honored.
  • I did grow my UX network in Dallas. I’ve done a pretty good job, but I want to be more embedded in the UX community here.

The Bad

  • Imposter syndrome will never leave me. No matter where I work, how much I learn, how successful or accomplished I might seem to be. I always feel like I am looking over my shoulder trying to fake everyone out.
  • This could be good, but this is also bad. I started, but did not finish, “Design of Everyday Things.” So that has to be bumped to the 2018 to-do list.
  • My new job has taken up a lot of my personal time where I should be devoting that time to advancing my career and learning more about UX, Service Design and Customer Experience.

The Ugly

  • Working for a company who did not understand UX
  • Having a narcissistic boss who thought it was appropriate to try to sabotage your career rather than helping me succeed.
  • Changing 3 jobs in a year. Ouch! That can look really bad professionally, and I am stung by that potential perception. But the job changes were all for very good reasons, and I hope that things will settle down in 2018.

UX Tidbit: Dieter Rams and Good Design

Dieter Rams is known for his approach and belief in "less but better" design. Jennifer Blatz UX Design
Dieter Rams is known for his approach and belief in “less but better” design.

This is an oldie but a goodie. Have to share this again.

According to Dieter Rams, good design:

  1. Is innovative
  2. Makes a product useful
  3. Is aesthetic
  4. Makes a product understandable
  5. Is unobtrusive
  6. Is honest
  7. Is long-lasting
  8. Is thorough down to the last detail
  9. Is environmentally friendly
  10. Involves as little design as possible

UX Tidbit: Understand your user’s needs

user experience research cartoon Jennifer Blatz UX design

There are several ways that you can do a better job of understanding your user’s needs. Understanding what your user really wants starts with research. There are a variety of quick and easy research methods every UX designer can use to understand their users better.

  • Get users to complete a diary to give you insight in to their world.
  • Interview users to better understand the problem you are trying to solve. Make sure you are solving a real user problem.
  • Find the “job” people hire your “product” to do.
  • Ask for a story about the user’s context.
  • Have the user create a photographic “Day in the Life” of their work area to understand their environment more.
  • Learn “trigger” words. Trigger words are simply words used by the user. It might be useful to include some of those trigger words in your product or website. Speak the user’s language.

UX Tidbits: Affordance

Affordance illustration Jennifer Blatz UX design

An affordance is a perceived signal or clue that an object that an object may use to perform a particular action. We applications and sites use affordance to push users to make an action. It is very important to understand the types of affordances a UX designer can use.

Explicit affordance is signaled by language or an object’s physical appearance.

Pattern affordance are design patterns objects like logos, navigation ages, links and the magnifying glass to show search. Users are used to these items being symbolic and expect them to do certain functions.

Jennifer Blatz UX design
How do you think you should open these doors? Do you push or pull to open?

Have you ever seen a door like this? Have you ever pushed when you should have pulled? Or pulled when you should have pushed? Sure we have all been there. And we all hate that feeling of making a mistake and feeling embarrassed in public.

Keep this type of scenario in mind when you are designing something. Never assume that the user will know what to do with your design or control. And more importantly, NEVER make the user feel stupid.

UX Buzzwords: the same meaning?

Jennifer Blatz UX designer buzzword confusion

I attended a talk at BigD (the User experience design conference in Dallas) abut UX Buzzwords. The presentation was by Marti Gold, who is a energetic, snarky and colorful speaker. I love hearing Marti because she keeps it raw and real. She is also a fellow member of Ladies that UX Dallas.

Anyways, back to Marti’s talk, which she called “Buzzword Landmines: Ten Phrases That Can Undermine Your Best Ux Efforts.” Like I said before, Marti is a very entertaining speaker. And this presentation was no exception.

The gist of Marti’s speech was that when UX Designers use a buzzword or phrase, that might have a different meaning and interpretation by the business partner or product owner. In fact, ore often than not, the product owner does have a completely different idea of what your meaning of the buzzword is. The point of her talk was to avoid or stop using these buzzwords all together. So what are the dangerous, confusing UX words?

Here’s the list of UX buzzwords to avoid:

  • Iteration
  • Design thinking
  • UX
  • Disruptive
  • Content Strategy
  • Responsive
  • MVP
  • Brand standards
  • Challenges
  • Buy in