This is an oldie but a goodie. Have to share this again.
According to Dieter Rams, good design:
- Is innovative
- Makes a product useful
- Is aesthetic
- Makes a product understandable
- Is unobtrusive
- Is honest
- Is long-lasting
- Is thorough down to the last detail
- Is environmentally friendly
- Involves as little design as possible
The simplest solution is usually best.
Plain and simple.