Cards sorts can make many forms. They can be low tech with index cards or Post-it notes. Or they can be a higher fidelity done on a website or with other card sorting software on the computer.
If you have access to users in person, you can use a physical card sort. With this, you can use index cards or Post-it notes to have the user organize the items written on the card in to more general categories. If you do not have the opportunity to to meet the user in person, it’s ok to use a remote card sorting service or software (second image above) to do a card sort.
The major things that a card sort is used to accomplish is:
- It is cheap and easy to do. Yes it takes a bit of time to create one card for each topic and make sure that all assets are covered. But once that is done, all you need to do is hand the cards to the user and have them organize them. Take a picture of the results with your phone or a digital camera and save for analysis.
- It is user centric. It truly is from the viewpoint of the user since the user is the one organizing the cards in the best way they see fit.
- It can be done in person or remotely. As shown in the images above, card sorting can be performed in a variety of ways.
- It is a valuable and reputable source for gathering information. Car sorting and taxonomy have been used in a variety of ways for years. And if done correctly, it really works!
- It can also help create labels and navigation titles. If you leave the card sorting open (without providing categories for the user to organize the cards) you can have the user not only group like items, but give them intuitive titles as well.
- It provides insight in to the user’s thoughts. If you are able to talk with the user as they organize the cards, you get great insight as to WHY they are organizing the cards in certain ways. This helps you get sone context as the why and how the user is grouping like items.
Don’t be afraid to perform your own cart sorting exercise to help organization for your website or app. Feel free to leave comments and share your experience with your own card sort.