Tag Archives: creative

Design in one word?

I am now watching week 2 of Design Thinking on MOOC viewable on iversity.org. One of the interviewees said something very intruiging:

  • Question: What is Design in ONE word?
  • Answer: Freedom.

Now this is a very interesting answer isn’t it?

Design is so complex, and so difficult to define with just one word. Some might say design is “art” or “creativity.”  Others might say it is “communication” or “planning.” But to think of Design in terms of Freedom is a very interesting approach indeed. There’s some food for thought.

Design thinking week two on MOOC through iversity.org
Design thinking week two on MOOC through iversity.org.

Osborn’s Checklist, also known as “SCAMPER”

A friend introduced me to a new (to me) brainstorming concept.  Alex Osborn, developed a brainstorming tecnique abbreviated as SCAMPER:

  • Substitute
  • Combine
  • Adapt
  • Magnify
  • Put to other use
  • Eliminate and
  • Rearrange

You can download the Manual Thinking Template to start this brainstorming exercise. Below is a visual example of the brainstorming session in use.

map-osborn-02