The personas I worked on for a major financial institution took months of research to create. I wanted to involve the company’s interested stakeholders so that they were involved in the creation process as well. At the very least, I wanted their feedback on what they needed in personas so that I could meet their needs.
When I shared the personas with my colleagues for the first time, I did not want it to be a “Big Reveal.” I wanted to reflect that I had taken the stakeholders’ feedback and suggestions on board. I had researched and built a first draft of the personas. And I wanted my persona presentation to reflect that these were not just “my” personas, but in fact, they belonged to the whole organization.
Some of the Persona Feedback session included:
- Sharing the stakeholder feedback I had gathered
- Explaining what a persona is
- Showing the difference between UX persona and marketing segments
- Illustrating the persona development journey
- Showing the first draft of the personas
- Presenting the components and portions of the personas and describing the purpose of each part
After I explained the process of creating the personas, defining them and sharing them, then I asked the groups to critique them. I wanted feedback on four aspects about the personas:
- What they liked
- What they did not like
- What they needed more information about
- What they needed less information about
After gathering their feedback, my intension is to roll that feedback in to my next round of qualitative research. I want to make sure I am meeting the users’ needs. In this case that is the stakeholders, including designers, design lads and product managers.
View the entire Persona feedback presentation workshop. I would love your feedback on what I talk about in my slides. Do you agree or disagree?
