Tag Archives: color theory

Geek out with color on Cymbolism

What is Cymbolism?

Yes that is a good question. Cymbolism is a tool that attempts to quantify the association between colors and words, making it simple for designers to choose the best colors for the desired emotional effect.

Jennifer Blatz UX design plays with color voting website

Go to http://cymbolism.com and start to cast your vote. It is interesting to see how your interpretation of a term compares to what others think. For some I was in the majority, voting like most others. And for other words, I was completely off. No right or wrong answers here. Just have fun.

The Practical Psychology of Conversion

Jennifer Blatz Design UX color theory in buttons and design
Keeping in mind ideas about color theory can help you in your design.

I recently came across an article titled, “The Practical Psychology of Conversion” and I thought it had some great points to remember when designing a web page. Here are a few highlights.

In design and implementation of a call to action, everything from contrast, clickability and placement to directional cues affect buyer behavior.

Some of the recommended action copy to use to convert:

  • Get” something vs. “Buy” or “Download” or “submit”
    • one of my favorites: “Get the thing” (this was the button text to buy Louis C.K. tickets on his website)
  • Add to cart” vs. “Buy Now”
  • Start
  • Begin
  • Find
  • Become
  • Learn
  • Receive
  • Launch
  • Achieve
  • and of course, a healthy use of Free

In fact, the 5 most persuasive words in the English language are:

  • You
  • Free
  • Because
  • Instantly
  • New