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The Practical Psychology of Conversion

Jennifer Blatz Design UX color theory in buttons and design
Keeping in mind ideas about color theory can help you in your design.

I recently came across an article titled, “The Practical Psychology of Conversion” and I thought it had some great points to remember when designing a web page. Here are a few highlights.

In design and implementation of a call to action, everything from contrast, clickability and placement to directional cues affect buyer behavior.

Some of the recommended action copy to use to convert:

  • Get” something vs. “Buy” or “Download” or “submit”
    • one of my favorites: “Get the thing” (this was the button text to buy Louis C.K. tickets on his website)
  • Add to cart” vs. “Buy Now”
  • Start
  • Begin
  • Find
  • Become
  • Learn
  • Receive
  • Launch
  • Achieve
  • and of course, a healthy use of Free

In fact, the 5 most persuasive words in the English language are:

  • You
  • Free
  • Because
  • Instantly
  • New