Tag Archives: Hollywood Walking Tour

Ethnographic research of tourists in Hollywood

First thing I wanted to do before tackling the Hollywood Walking Tour App was to observe how tourists do research or way find on the boulevard. I wanted to see how people navigated the area. As suspected, some tourists were holding up unfolded maps or looking at books. Some people were part of a larger tour group, being lead around by a hired guide. Some were standing to the side looking at a smart phone. Perhaps they were researching the area? And others were just wondering down the street checking out all of the starts on the sidewalk along the way.

Ethnographic study and observation of tourists in Los Angeles.  Jennifer Blatz Design
Ethnographic study and observation of tourists in Los Angeles.

Walking Tours Competitive analysis

As part of discovery for my Hollywood Walking Tour App, I thought it would be a good idea to compare other apps that are available on the market. Granted, I only looked at free apps. But I want my app to be free, so this really is my competition. I was really shocked and surprised how poor the apps were for apps concerning walking tours in Los Angeles, and specifically Hollywood. The Hollywood walk of fame is surely bar far one of the biggest tourist destinations in Los Angeles. And it is best seen of foot. So I was really disappointed in the apps on the market now covering this topic.

Below I am comparing several apps that either have to do with Los Angeles tours, walking tours, or a combination of both.

Competitive analysis of other apps covering walking tours in Los Angeles. Jennifer Blatz Design
Competitive analysis of other apps covering walking tours in Los Angeles.

Customer Goals vs. business goals

This is a portion of my first assignment for the Cal State Fullerton User-Centered Design for Web and Mobile Interfaces class. The charts here correspond to my chosen class project: A Hollywood Walking Tour App. I can’t seem to find a good and FREE walking tour app. So I thought about creating one myself.

The charts here discuss what the goals of the business are and what the customer goals would be. Though these charts are not perfect, their are a good first draft for the project.

Business Goals for Hollywood Walking Tour app

Customer Goals for Hollywood Walking Tour app
Business and Customer Goals for Hollywood Walking Tour app