Tag Archives: Jakob Neilsen

Comparative Analysis: Fandango

I know that Fandango will be launching a redesign very soon, so the shelf life of my analysis is ver limited. Still, I would like to share with you a few things I learned when analyzing Fandango.com website on the desktop:

  • If something looks like a button, then it should be a button.  The “Find Movie Times + Buy Tickets” looks like a button, but is not. Best not to confuse the user.
  • Movie posters can be too small and sometimes difficult to read the title. Maybe use a simpler image to illustrate film?  And therefore help me read the title of the film.
  • Use the user’s language, according to Jakob Nielsen’s “10 Usability Heuristics for User Interface Design.” On the Fandango site: Features> I thought that meant Feature films. This language could be confusing to some users. It was to me.
  • Fandango Comparative Analysis
    Fandango Comparative Analysis

 

Comparative analysis: Arclight Cinemas

Some take-aways I discovered when looking at the arclight.com website on the desktop:

  • After a failed search,  provided closest options rather than saying “no results found”
  • Indicate where I am in the buying process, Like Jakob Neilsen’s HeuristicsVisibility of system status
  • When I get an error message in a purchase, indicate what fields are required by an asterisk so I know I which fields I must fill out

    Arclight.com Comparative Analysis for desktop (computer) website.
    Arclight.com Comparative Analysis for desktop (computer) website.