I came across this nice and simple slide presentation called, “The 10 User Experience Principles à la WordPress.” It visually illustrates Jakob Nielsen’s Heurstic Evaulation Principles. The best part of her slideshow is it gives concrete examples to illustrate each principle.
I know that Fandango will be launching a redesign very soon, so the shelf life of my analysis is ver limited. Still, I would like to share with you a few things I learned when analyzing Fandango.com website on the desktop:
- If something looks like a button, then it should be a button. The “Find Movie Times + Buy Tickets” looks like a button, but is not. Best not to confuse the user.
- Movie posters can be too small and sometimes difficult to read the title. Maybe use a simpler image to illustrate film? And therefore help me read the title of the film.
- Use the user’s language, according to Jakob Nielsen’s “10 Usability Heuristics for User Interface Design.” On the Fandango site: Features> I thought that meant Feature films. This language could be confusing to some users. It was to me.
Some take-aways I discovered when looking at the arclight.com website on the desktop:
- After a failed search, provided closest options rather than saying “no results found”
- Indicate where I am in the buying process, Like Jakob Neilsen’s Heuristics: Visibility of system status
- When I get an error message in a purchase, indicate what fields are required by an asterisk so I know I which fields I must fill out