For the Hollywood Walking Tour app I am now developing, I thought it would be a great idea to go to one of Hollywood’s biggest tourist traps, I mean spots. I spent a couple of hours observing tourists and talking to them about their traveling experience. Specifically, I wanted to see how people navigated the streets (Did they use a map or guide book? Or were they just wandering aimlessly?) and find out how they researched their trip to Hollywood. Here are some observations I made:
I know that Fandango will be launching a redesign very soon, so the shelf life of my analysis is ver limited. Still, I would like to share with you a few things I learned when analyzing Fandango.com website on the desktop:
- If something looks like a button, then it should be a button. The “Find Movie Times + Buy Tickets” looks like a button, but is not. Best not to confuse the user.
- Movie posters can be too small and sometimes difficult to read the title. Maybe use a simpler image to illustrate film? And therefore help me read the title of the film.
- Use the user’s language, according to Jakob Nielsen’s “10 Usability Heuristics for User Interface Design.” On the Fandango site: Features> I thought that meant Feature films. This language could be confusing to some users. It was to me.
When analyzing the movie tickets.com website on the computer/desktop, I discovered a few key points:
- Highlight theaters where I can buy the tickets from, not just all of them
- Make the CTA (Call to Action) button clear. I want to buy movie tickets. Make it easy for me. Just like Steve Krug’s book “Don’t Make Me Think.”
- I found this to be a particular pain point: there is a long list of theaters with no address or map. How do I know how far away the theaters are?
Some take-aways I discovered when looking at the arclight.com website on the desktop:
- After a failed search, provided closest options rather than saying “no results found”
- Indicate where I am in the buying process, Like Jakob Neilsen’s Heuristics: Visibility of system status
- When I get an error message in a purchase, indicate what fields are required by an asterisk so I know I which fields I must fill out