For the Hollywood Walking Tour app I am now developing, I thought it would be a great idea to go to one of Hollywood’s biggest tourist traps, I mean spots. I spent a couple of hours observing tourists and talking to them about their traveling experience. Specifically, I wanted to see how people navigated the streets (Did they use a map or guide book? Or were they just wandering aimlessly?) and find out how they researched their trip to Hollywood. Here are some observations I made:
I know that Fandango will be launching a redesign very soon, so the shelf life of my analysis is ver limited. Still, I would like to share with you a few things I learned when analyzing Fandango.com website on the desktop:
If something looks like a button, then it should be a button. The “Find Movie Times + Buy Tickets” looks like a button, but is not. Best not to confuse the user.
Movie posters can be too small and sometimes difficult to read the title. Maybe use a simpler image to illustrate film? And therefore help me read the title of the film.
Use the user’s language, according to Jakob Nielsen’s “10 Usability Heuristics for User Interface Design.” On the Fandango site: Features> I thought that meant Feature films. This language could be confusing to some users. It was to me.
When analyzing the movie tickets.com website on the computer/desktop, I discovered a few key points:
Highlight theaters where I can buy the tickets from, not just all of them
Make the CTA (Call to Action) button clear. I want to buy movie tickets. Make it easy for me. Just like Steve Krug’s book “Don’t Make Me Think.”
I found this to be a particular pain point: there is a long list of theaters with no address or map. How do I know how far away the theaters are?
movie tickets.com Comparative Analysis of the computer/desktop version.
