A UX/UI designer has a tremendous challenge when she is assigned the duties of translating a real-world process in to an electronic or digital process. The UX designer must keep the user’s mental model in mind when designing an electronic system.
When working on EMR, or electronic medical records, it is a completely different set up and system than the paper recording method the user has been using. They key to designing a successful EMR, is to closely match the work flow and system that the user is used to. That success has not really been achieved in most EMR systems. Often, software designers get too excited and caught up in the features and flash of digital possibilities. When working on any electronic system, it is crucial to always understand how the user works, and make your system as similar to that work flow as possible.
If you have any suggestions on how to bridge the gap between the real world and electronic world, please leave them in the comments. Thanks!
I came across this nice and simple slide presentation called, “The 10 User Experience Principles à la WordPress.” It visually illustrates Jakob Nielsen’s Heurstic Evaulation Principles. The best part of her slideshow is it gives concrete examples to illustrate each principle.
I recently took it upon myself to compare three online movie ticket purchasing websites: Fandango*, movietickets.com and Arclight Cinemas. By comparing the features, design, content and user flow of similar websites, one can gain invaluable knowledge about their own sites.
When you compare your website to what a competitive website is doing, you will learn:
What your website or experience is doing right
What your website or experience is doing wrong
What your competitors are doing right
What your competitors are doing wrong
This is a great jumping off point in improving your own website or experience.
This graphic only shows some some of the insights I discovered when comparing websites. My brief overview is below:
* At the time of publishing this post, Fandango had not yet released its redesigned website and mobile app. Therefore many of the specific features I discuss here will no longer be applicable. However, going this process was still a great learning tool.
I know that Fandango will be launching a redesign very soon, so the shelf life of my analysis is ver limited. Still, I would like to share with you a few things I learned when analyzing Fandango.com website on the desktop:
If something looks like a button, then it should be a button. The “Find Movie Times + Buy Tickets” looks like a button, but is not. Best not to confuse the user.
Movie posters can be too small and sometimes difficult to read the title. Maybe use a simpler image to illustrate film? And therefore help me read the title of the film.