When analyzing the movie tickets.com website on the computer/desktop, I discovered a few key points:
- Highlight theaters where I can buy the tickets from, not just all of them
- Make the CTA (Call to Action) button clear. I want to buy movie tickets. Make it easy for me. Just like Steve Krug’s book “Don’t Make Me Think.”
- I found this to be a particular pain point: there is a long list of theaters with no address or map. How do I know how far away the theaters are?