Tag Archives: Steve Krug

Comparative analysis: movietickets.com

When analyzing the movie tickets.com website on the computer/desktop, I discovered a few key points:

  • Highlight theaters where I can buy the tickets from, not just all of them
  • Make the CTA (Call to Action) button clear. I want to buy movie tickets. Make it easy for me. Just like Steve Krug’s book “Don’t Make Me Think.”
  • I found this to be a particular pain point: there is a long list of theaters with no address or map. How do I know how far away the theaters are?
    movie tickets.com Comparative Analysis of the computer/desktop version
    movie tickets.com Comparative Analysis of the computer/desktop version.