All posts by Jennifer Blatz

Image-Focused Design: Is Bigger Better?

UX, user experience, Jennifer Blatz, design, hero image

The Nielsen Norman Group has released an article discussing the importance and flaws of using a huge hero image on the home page. I am sharing the important check list that is included in the article. Read the entire article about image usage “Image-Focused Design: Is Bigger Better?” now.

How to Ensure that You Use Images Appropriately

Follow these steps to make sure you have the right balance of elements:

  1. Identify and prioritize all the goals of the page — both the user goals, and the business goals (including brand goals.) Is the page primarily a marketing vehicle to build your brand? Or are most visitors already familiar with your organization (or at least your industry vertical), and now need specific content or functionality?
  2. Define how each design element relates to the page goals. Images are usually decorative, and support branding goals. Navigation and structured search relate to specific user tasks.
  3. Assign visual weight based on goal importance. If a design element supports a high priority goal, it should have more visual emphasis; conversely, design elements related to secondary goals should have less emphasis. (This guideline sounds obvious, but is often completely disregarded, or gets lost along the way to creating a ‘modern’ looking website.)
  4. Select images that have a strong relationship with brand goals. Remember, the purpose of your site is not just to showcase images (unless you’re Flickr). Instead, the images you select should showcase the purpose of your site.
  5. Choose striking visuals that capture attention. Once you’ve identified the goals of your images and their relative importance among other design elements, and you’ve determined what types of images relate to these goals — only then should you focus on selecting the most compelling images you can find.
  6. Be selective about which trends you embrace when ‘updating’ your site. For many redesign projects, creating a site that looks ‘modern’ is an important goal. But there are many ways to accomplish this goal. Typography, layout, and brand colors — just to name a few—can all be effectively used to create a modern look and feel, while still providing appropriate emphasis on critical site functions.

I am quoted in an article at UX Beginner

“Am I Too Old For UX?”

According to the blog UX Beginner, “Yes, you are.”

But if you read the story further, entering the UX field is not really about how old you are, but rather how much experience you have. Don’t let your age intimidate you and keep your for pursuing a career in UX. Just get started today!

UX Beginner, Am I too old for UX?

Read the Entire article now:

Am I Too Old For UX?” Yes, you are. by Osbourne Chen at UX Beginner

UX Radio and Podcasts Massive Collection

UX radio retro woman

I found a great definitive list of design, tech, web and UX podcasts. I listen to a lot of podcasts on my drive to and from work, so this is going to be a great resource for people like me who like to catch up on their podcasts on their commute.  Yes some are in German, but pick the English ones if that’s your cup of tea.

UX Radio: UX-, Design-, Usability Podcasts

Some of the podcasts that I think look particularly interesting are:

 

22 Ways to Create Compelling Content

Coming up with great content can be really tough sometimes. It is hard to figure out what you want to say. I know that I struggle with that when I am developing blog posts. Normally I report on things that I am working on. Or I share graphics that I find interesting. This is one of those such graphics.

For the original story you can visit “22 Ways to Create Compelling Content When you Don’t Have a Clue”. What resources are you going to try to pull creative content from? I think I will personally skip the celebrities topics. You’re welcome.

22 Way to Create Compelling Content infographic
22 Way to Create Compelling Content infographic

Usability Testing for User Experience Course

When testing the Weather Channel App, I discovered a number of usability issues. Clearly, if the UX team had run some basic usability tests, a number of problems would have discovered and corrected.

Some issues I discovered:

• Make clickable items like buttons seem clickable.

• Remove ads within the feed, especially if they look like weather (editorial) content.

• Do not use ads as a background image on home page.

• Put useful information like search functionality in side drawer.

• Put more information, like a few days’ forecast on the home page.

• Use arrow indicator to notify the user to scroll down.

• Do not include every searched location in the favorites list.

• Allow user to just search a location without saving it.

• Allow users to include more than 10 locations in the favorites list.

• Clearly indicate current city with writing the city name, rather than relying on image.

• Give clues on social weather page as to what the icons mean and what will happen before a user clicks the icon.

• Make icons intuitive and less confusing and add a word them to clarify the function.

• Allow user to return to the top of page by tapping on the bar at the top of the screen.

• Move radar closer to top of feed. Or allow users to modify the order of content or remove something that does not interest them.

weather channel app usability problems
Make sure that items that are clickable in an app or website are clear to the user

Website Evolution: Sketches

It’s great to get some ideas out of your head and on to some paper. I know it may seem strange. But sketching is a great way to brainstorm and to visualize how things actually fit together on the page or screen. Plus sketching is a great communication tool. Want to have a discussion about some of the ideas you have? Sketch them out and use them as talking points to move the project forward.

I used skating and the first phase to exploring some ideas for a history page I was working on for a website redesign.

Use sketching as a communication tool to get the ideas out of your head and on to paper.
Use sketching as a communication tool to get the ideas out of your head and on to paper.

Website Evolution: Wireframes

After sketching a few ideas, one can take these rough sketches to the next level with wireframes. This is a great way to explore more ideas, yet not commit yourself to a high-fidelity design. I created this wireframe in Adobe InDesign because that program is quick and easy to use (for me) and has all the functionality one needs to create a wireframe.

Wireframes are a good middle step between touch sketched and a high-fidelity mock up.
Wireframes are a good middle step between touch sketched and a high-fidelity mock up.

How to do a Content Audit

Is your company thinking of updating their website and you need to figure out what content already exists on your site?

AND what new content they want to include?

AND what old content should be carried over in to the new site?

Then is sounds like you need to do a content audit.

What is a content audit?

According to Wikipedia a content audit is the process of evaluating content elements and information assets on some part or all of a website. 

In a related term, content inventory, is a quantitative analysis of a website. It simply logs what is on a website. A content inventory will answer the question: “What is there?” and can be the start of a website review. A content audit will answer the question: “Is it any good?”

Specifically, Slater states that the content audit can answer five questions:

  • What content do we already have?
  • Who is making this content?
  • How do people find it?
  • How is it performing?
  • Is the content current (accurate) or outdated?

I came across a great, and very in-depth resource to assist you with your content analysis. On The Moz Blog there’s a great article called “How To Do a Content Audit – Step-by-Step” and it chock full of great resources to help you get started.

Here is a breakdown of some of the topics covered:

A step-by-step example of our process

  • Step 1: Assess the situation and choose a scenario
  • Step 2: Scan the site
  • Step 3: Import the URLs and start the tool
  • Step 4: Import the tool output into the dashboard
  • Step 5: Import GWT data
  • Step 6: Perform keyword research
  • Step 7: Tying the keyword data together
  • Step 8: Time to analyze and make some decisions!
  • Step 9: Content gap analysis and other value-adds
  • Step 10: Writing up the content audit strategy document

Enjoy and good luck!

 

Two Heads are Better Than One!

Collaboration is truly valuable. I revisited the truth in that statement this week while working on the CoCo website redesign project I am involved in.

The task at hand was to get the website organized so that I could start thinking about new design possibilities  for the site. But before I could do that, I had to have a clean and organized Information Architecture structure to work with. Sadly, the stakeholders did not understand the importance of not only doing a content analysis of the current site, but thinking about where they wanted the site to go. I understand it is very difficult for non design and web people to see the potential that change can bring. So I don’t blame them at all for not having the forsight to dream about the site’s potential. But if they could not do it, we had to.

So my fabulous content manager Wendy and I worked one evening to really get a site map organized. We talked about how the site exists now. We discussed the ways they organization wanted to change and the new features they wanted to include. And we debated what the navigation terms would be used.

It was a great collaboration and it was so helpful to have someone to hash out this process with. So in the case of working on a complicated process, like creating an organized and cohesive site map, two heads are better than one.

UXPIN’s Guide to wireframing free book

I came across a great resource the other day that I would like to share with you. UXPIN is a paid service for wireframing websites, tablet and mobile pages online. Though UXPIN is a paid resource, they do offer several valuable and FREE resources. One resource I would like to mention now is their free ebook “The Guide to Wireframing.

UXPIN's Guide to Wireframing ebook

Some of the resources I like in particular are:

  • The pros and cons of various wireframing techniques and software
  • Provided UI patterns and resources
  • Common UI trends in today’s most-used apps

Yes, it is kind of a pain to have to provide your email to get the book sent to you. But for the UI pattern aspect alone, I think it’s worth checking out. Enjoy.

Great resource for brand guidelines

Find Guidelines on the Web website

  • Want to know the design differences between Apple’s iOs6 and IOs7?
  • Need to know LinkedIn’s brand guidelines?
  • How about getting Twitter’s .eps logo? Or understanding the ways that logo can be used?

 

Find Guidelines on the Web is a fabulous resource for finding many of the top brand names on the web right now.

Some of the brands featured:

  • Behance
  • LinkedIn
  • Apple iOs
  • Twitter
  • Vine
  • AirBnB
  • Android
  • Google
  • Mailchimp
  • WordPress

 

 

CoCo’s website very early draft

There are some roadblocks in CoCo’s redesign progress. We need the organization to complete the content analysis. And then we need to figure out the new site map.

In the mean time, I wanted to sharpen my “Layout in Photoshop” skills so I mocked up a very rough draft of a page. I can see from my layout that it needs a lot of work. I feel like it’s very bland. But it’s a good way for me to get some practice in Photoshop.

Early and rough draft of a CoCo home page created in Photoshop.
Early and rough draft of a CoCo home page created in Photoshop.

Lynda.com has great UX Tutorials

How about listening to something education while you are at work? Lynda.com has a lot of great video tutorials on a lot of subjects – like UX, web design and business. I saw this slide on one of the courses the other day and thought it was a great reminder to share. When working on a UX project, one will often go through these phases:

This illustrates the basic steps of the product development life cycle.
This illustrates the basic steps of the product development life cycle.

This particular slide was found in “Foundations of UX: Content Strategy with Patrick Nichols” and is often referred to as the product development life cycle.

Check it out. You just might learn something!

The difference between UX and UI

I find that User Experience and User Interface are often used interchangeably. I was not even sure that I understood what the difference was. So I decided to do a bit of research on the internets and compiled a brief list describing each discipline. I know these are long lists. If you have some comments, please share with the group.

User Experience

  • UX is the overall experience one has with a product or service, which can include a UI.
  • User Experience is how they feel when they look at the site, aka the broad scope.
  • The interaction itself
  • Includes interfaces
  • Addresses all aspects of a thing as perceived by a person
  • UX architecture intelligently provides for the user’s interactive experience via features and functionality of a software-based product or service.
  • UX-er is known as the primary user-advocate on a team
  • UX informs creative
  • Developers are building what UX is architecting, and creative provides the visual look-and-feel based on UX architecture and brand requirements
  • UX design is all the methodological steps that lead you to the conclusion on how to design the UI. They are responsible for how they feel when interacting with the interface or product.
  • Generally start by conducting user research and interviews. The goal with this is to understand exactly what the users’ needs are.
  • The wireframes are essentially the blueprints of what the UI designer will use to create the interface that the user interacts with.
  • One who designs the user experience for applications after doing user and workflow analysis, producing user-centered design artifacts such as personas, site maps, taxonomies, and wireframes. A UX Designer may also conduct usability testing on prototypes or finished products to assess the quality of a user experience.

User Interface

  • UI is typically a combination of visual design (the look and feel) and the interaction design (how it works).
  • User Interface design is the part of the product that faces the user when he looks at the site.
  • A tool
  • A point of interaction
  • A means of communicating between a person and a system
  • UI (aka ‘GUI’) visual design is the graphical user interface of a software product/service
  • The GUI is the visual layer informed by the UX architecture, but based on branding/style guide and visual design principles.
  • The design of a GUI should be heavily informed and guided by the problems that were solved during UX process.
  • GUI deliverables include mood boards, sketches, mockups, visual toolkits, final art assets and even CSS specs.
  • Interaction Design is the grey area between UX and GUI design.
  • Interaction, in our vernacular today, refers to the motion between states of controls and states of an interface.
  • Innately understand and prioritize what is best for the user and also understand the mechanics of physics and motion design; they also understand the capabilities of current dev tools such as CSS3 and HTML5
  • User Interface (UI) Design generally refers to the user facing side of any type of physical interface
  • A UI designer is responsible for everything that a user will see on the interface.
  • UI designer’s responsibility to understand what the users’ needs are. They must be able to arrange the interface in a simple way that allows for the best user experience.
  • One who builds user interfaces that support the exchange of information between an application’s users and its back-end processes and databases.
  • UI Developer’s output is functional, testable, shippable code that lets users accomplish their goals when using an application. The UI Developer is also responsible for documentation that allows others to maintain their code.
  • A UI designer may have the ability to create interactive designs, icons, colors, text, and affect a number of other elements that solve problems dealing with direct interactions to the user. Those elements are fantastic tools to affect user experience but they are only part of the equation.
  • The very minimum:
  • Learn HTML & CSS. Learn Photoshop. Learn basic typography.  Learn basic color theory.  Learn about layout.  Get a feeling for producing UX deliverables.  Learn about usability evaluation methods.  Learn the best practices for web design. Understand the difference between designing web sites, web applications, mobile applications, desktop applications and experiences.

Story board for Gluten in Beer App

GluteninBeer app story board
GluteninBeer app story board to illustrate a scenario of a use case.

As part of my GluteninBeer app development, I wanted to create a story board. Please don’t judge me on my drawing ability! As I child, I was a pretty good illustrator. Now, as you can see, I am complete crap. Oh well….

But illustrating some ideas, in other words, getting them out on paper, is always a good idea. So I thought creating a story board would be a good step in the UX process.

I drew this by hand, first in pencil, then reinforced it in sharpie. The I scanned it in to Photoshop to clean it up a bit. I also added the color highlights in Photoshop. This will be part of a portfolio piece for the GluteninBeer app development

New www.jenniferblatzdesign.com website redesign

Since you made it to this blog, it’s very likely that you came here through my home page at www.jenniferblatzdesign.com. But just in case you did not, and came in some special “back door” way, I wanted to emphasize that my portfolio site has a new design.

I opened with my UX portfolio. As you can see, I am accumulating a lot of UX assets and deliverables. One can also view some examples of my visual design work.

Thank you for taking the time to visit my newly-designed site. I would LOVE your feedback if you have any suggestions for improvement.

New cleaner layout for jenniferblatzdesign.com website.
New cleaner layout for jenniferblatzdesign.com website.

Keep up the competitive analysis for CoCo

For CoCo’s redesign, I examined a number of website that CoCo said was similar to theirs, as far as the organization, not necessarily the design. It’s very helpful to see what other organizations that are similar to yours are doing on their website. What CoCo particularly liked about Homeboy Industries‘ website was the prominent “Donate” button that was on every page and was sticky at the top of the screen as the user scrolled down through the content.

Homeboy Industries website for the CoCo Competitive Analysis. Jennifer Blatz UX Design
Though Homeboy Industries has a different focus, than CoCo, they can reach the same audience in some ways. Not to mention both organizations are based in Los Angeles.

 

What are other sites like CoCo doing?

Competitive Analysis of the website for Empower Los Angeles.. Jennifer Blatz Design UX
Competitive Analysis of the website for Empower Los Angeles.

It’s competitive analysis time! As part of any redesign, not only is it important to understand what your website is doing. It’s also helpful to see what other organizations that are similar to yours are doing on their website. For CoCo’s redesign, I examined a number of website that CoCo said was similar to theirs, as far as the organization, not necessarily the design. Here’s what Empower LA have going on at their website.

Creating More Personas for CoCo

I wanted to create more than one persona since there are a few groups that use the CoCo website. So a part of my Community Coalition of South LA Taproot project, or better knows as CoCo I am working on some deliverables to accompany the project. Based another one of the stakeholder interviews I performed this week, plus additional resources that were provided by the organization, I came up with this fitting Persona.

CoCo Persona Jennifer Blatz Design UX
A good way to keep the CoCo project on track is to create Personas to always keep the website’s users in mind.

Creating Personas for Coalition website

Persona for Community Coalition UX Jennifer Blatz Design
Persona for Community Coalition

As part of my Community Coalition of South LA Taproot project, or better knows as CoCo I am working on some deliverables to accompany the project. Based on one of the stakeholder interviews I performed this week, and other resources provided by the organization, I came up with this fabulous Shelia Persona.

 

uxpala.org website is a work in progress

The wonderful Strategic Projects team of UXPALA (User Experience Professionals Association of Los Angeles) spent a good part of Sunday afternoon working on the “not quite ready for primetime” uxpala.org website. Though it is still in it’s very early stages, the team came together to get a lot of work accomplished. We have to pull information form the already existing meetup website, plus create new content that must also be included on our formal website. All if this while working with the Information Architecture and structure of the site. Though there is yet a lot of work to be done, we made some great headway.

uxpala.org website created by the strategic project team.
The UXPALA.org website is a work in progress, but it is certainly coming along after a long afternoon of work from the Strategic Projects team.

Wireframes for desktop – Hollywood Walking Tour

As part of my class project, I also had to create a wireframe for a desktop version. Though my concept really focuses on just the mobile app, I was tasked with creating a computer version that would promote the app. Below is the wireframe for this desktop website that would be promotion the app and leading viewers on where they could download the app.

Hollywood Walking Tour App Desktop ad website Jennifer Blatz Design UX
Hollywood Walking Tour App Desktop ad website

Gluteninbeer comparison table

http://gluteninbeer.blogspot.com comparison chart
http://gluteninbeer.blogspot.com table which compares the tests results of beers that have been tested so far

I am working on my coding skills a bit by creating this comparison table for the website Gluteninbeer. Like the name suggests, this blog focuses on the gluten level of beers. The interest here is not gluten-free beer. Nope. The site tests the gluten levels in popular and commercial beers that are not considered gluten free. I work with my partner to create the branding and content.

In this instance, aside from creating the logo and branding, I also coded up this handy little chart. After receiving multiple requests from our readers to create a summary chart, we decided to do so. The table breaks down the beer tests results so for. It is a quick comparison of which beers are safer or not safe at all for people with a gluten intolerance. Please note that this site does claim that these beers are safe for celiacs. The members of gluteninbeer.blogspot.com are just testing the gluten levels in beer for their own personal interest and consumption.

 

Ethnographic research of tourists in Hollywood

First thing I wanted to do before tackling the Hollywood Walking Tour App was to observe how tourists do research or way find on the boulevard. I wanted to see how people navigated the area. As suspected, some tourists were holding up unfolded maps or looking at books. Some people were part of a larger tour group, being lead around by a hired guide. Some were standing to the side looking at a smart phone. Perhaps they were researching the area? And others were just wondering down the street checking out all of the starts on the sidewalk along the way.

Ethnographic study and observation of tourists in Los Angeles.  Jennifer Blatz Design
Ethnographic study and observation of tourists in Los Angeles.

Getting excited about my next class on prototyping

I wil leb starting my next California State Fullerton class very soon. It’s called Prototyping User-Centered Design Solutions and obviously it involved prototyping. I am excited to be learning more about this great field and to hopefully gain some skills that will be applicable to a new job. Below is the text book for the class.

Prototyping: A Practitioner's Guide. Textbook for class for Jennifer Blatz UX Design
Prototyping: A Practitioner’s Guide textbook for class.

Walking Tours Competitive analysis

As part of discovery for my Hollywood Walking Tour App, I thought it would be a good idea to compare other apps that are available on the market. Granted, I only looked at free apps. But I want my app to be free, so this really is my competition. I was really shocked and surprised how poor the apps were for apps concerning walking tours in Los Angeles, and specifically Hollywood. The Hollywood walk of fame is surely bar far one of the biggest tourist destinations in Los Angeles. And it is best seen of foot. So I was really disappointed in the apps on the market now covering this topic.

Below I am comparing several apps that either have to do with Los Angeles tours, walking tours, or a combination of both.

Competitive analysis of other apps covering walking tours in Los Angeles. Jennifer Blatz Design
Competitive analysis of other apps covering walking tours in Los Angeles.

sketching mobile interfaces

Though I never used to be of the “school” of sketching out my designs, I am finding that sketching out a few alternative ideas to a mobile or tablet interface is helping me explore some alternatives. Maybe it is because I am so comfortable designing in print, that I can just crate the layout in my head and execute the layout immediately. Mobile is a bit more foreign and new to me, so it is helpful to explore possibilities. Plus, with the ways that mobile and tablet are interactive and involve swiping and motion, they come with their own set of rules. The learning curve for interaction design is quite different than traditional print design.

Sketching for mobile
Sketching for mobile allows me to explore possibilities.

The Experience Economy

On Design Thinking on MOOC today, students were introduced the the evolution of the the Economy. See the graphic below:

The Experience Economy (according to B. Joseph Pine II and James H. Gilmore)
The Experience Economy (according to B. Joseph Pine II and James H. Gilmore)

Joseph Pine and James Gilmore suggested in their book ‘the Experience Economy’, that the economic value creation in developed countries went from an agrarian economy, to an industrial economy, to a service economy, to an experience economy.

The agrarian economy is mainly concerned with producing and dealing with commodities. Extracting natural resources is here the major economic driver. The value creation in the industrial economy is based on the production of goods. When the goods market is saturated the next level of value creation is the service economy, which refers to an increased importance on the delivery of services. And last but not least there is the experience economy, where the experience becomes a significant economical differentiator.

The reason could be seen in a natural evolution, that as soon as basic needs are met, humans seem to strive for improvement and development.

Ethnographic research? Sure!

For the Hollywood Walking Tour app I am now developing, I thought it would be a great idea to go to one of Hollywood’s biggest tourist traps, I mean spots. I spent a couple of hours observing tourists and talking to them about their traveling experience. Specifically, I wanted to see how people navigated the streets (Did they use a map or guide book? Or were they just wandering aimlessly?) and find out how they researched their trip to Hollywood. Here are some observations I made:

Ethnography tourist in Hollywood 2014

Site map for Hollywood walking tour app

I am working through some Information Architecture (IA) for my Cal State Fullerton class. For the app in development, the Hollywood Walking Tour, I need to organize the interface and interactions. Here is a first draft of the IA:

Information architecture for Hollywood Walking Tour App
First level Information architecture for Hollywood Walking Tour App.

More organized site map

Though I don’t feel like this is complete, this was the site map I turned in for the Web and App design class. I think this structure is a good start, but I wonder how it will evolve as I really start wire framing the interface and performing the usability tests. Until then, we will take every step in the process.

Site map for Hollywood Walking Tour App
Site map for Hollywood Walking Tour App.

Customer Goals vs. business goals

This is a portion of my first assignment for the Cal State Fullerton User-Centered Design for Web and Mobile Interfaces class. The charts here correspond to my chosen class project: A Hollywood Walking Tour App. I can’t seem to find a good and FREE walking tour app. So I thought about creating one myself.

The charts here discuss what the goals of the business are and what the customer goals would be. Though these charts are not perfect, their are a good first draft for the project.

Business Goals for Hollywood Walking Tour app

Customer Goals for Hollywood Walking Tour app
Business and Customer Goals for Hollywood Walking Tour app

 

Graphic Design USA website award

The first of three award winning designs I would like to share with you is my website www.jenniferblatzdesign.com. This was my first ever web design award, and I won’t it from GDUSA Magazine’s Inhouse Design Awards. I have won several awards from them through the years. But this is the first year I’ve won a web design award from the organization. I am proud and inspired to design more great looking websites. Thanks for the confidence boost. Back to work….

jenniferblatzdesign.com Graphic Design USA magazine's Inhouse Design award winning website.
jenniferblatzdesign.com Graphic Design USA magazine’s Inhouse Design award winning website.